New Portal Branding Opportunities Coming to the GMAR MLS

New Portal Branding Opportunities Coming to the GMAR MLS
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Check out the new portal branding options launching on October 31, 2024!  These updates coming to the GMAR MLS are aimed at enhancing user customization and improving client engagement. Here’s a detailed breakdown of what’s included in this update:

 

ENHANCED BRANDING FEATURES

 

Public-Facing Profile:
  • Marketing Name: You can now add a marketing name that reflects your personal brand or office identity. This name will appear prominently, helping to establish a connection with potential clients.
  • Contact Information: Easily input your phone number, email, and any other relevant contact details. This ensures that clients can reach you effortlessly.
  • About Me Section: This section allows you to provide a brief bio or personal statement that highlights your experience, specialties, or philosophy. This content is distinct from your Flexmls profile, giving you the freedom to craft a message that resonates with your audience.

 

Custom Listing Display Options (choose to display):
  • Your Listings: Highlight the properties you represent to showcase your portfolio.
  • Office Listings: Promote listings from your office to provide clients with a broader selection.
  • Saved Searches: If you have saved specific searches tailored to client interests, you can display these listings, making it easier for clients to find properties that meet their criteria.

 

Branding Integration:

Updates made in the profile card section under the Portal Preferences will seamlessly integrate into the overall portal experience. This means that changes will reflect not only on the homepage but throughout the search experience.

Flexmls branding will be replaced with your personal branding, allowing you to create a unique and cohesive experience for your clients.

 

User-Friendly Contact Access:

Your contact information will be available from any page on the portal, ensuring that potential clients can easily get in touch with you without navigating away from their search.

 

BENEFITS 
  • Personalized Experience: Customizing your profile creates a tailored experience for both agents and clients, fostering a more personal connection.
  • Enhanced Visibility: By replacing Flexmls branding with your own, you can promote your brand more effectively, enhancing your visibility in a competitive market.
  • Improved Client Engagement: The new features are designed to keep clients engaged by providing them with relevant listings and easy access to your information.

 

These updates are designed to empower you as an agent, providing tools to effectively market yourself and your listings while delivering a superior experience to your clients. Be sure to take full advantage of these new features to enhance your online presence and foster stronger client relationships! For more details, you can visit the Flexmls Academy product news page OR sign up for the upcoming webinar on this new feature, along with other Portal preferences, on November 6th at 2pm ET.