GMAR MLS Overview and Information



GMAR is excited to share that the Flexmls platform is here and live for participating members at no cost for the first 3 months of 2024!  Invoices will be sent out in March for the 2nd quarter of the year.  

Our goal in providing this amazing opportunity to our members is not only to provide a great platform with all the tools you need to succeed in business but to also keep your costs low.  Brokers will pay the same rates as agents, without any office fees.

As always, thank you for your continued loyalty and confidence in GMAR.

  • Benefits

    Maintain access to products that you rely on to complete essential business tasks ...and more!

    GMAR members have access to a platform that is fully customizable to their needs and easy to navigate, and, with GMAR’s members, this platform will be the most widely used in Michigan.  

    For only $99 per quarter, you gain access to all of these great features!

    GMAR is excited to offer our members the choice for transaction management. Choose from Transaction Desk/Authentisign, Zipforms, or dotLoop, whichever best suits your needs.


    Flexibility and Freedom with your MLS

    The Flexmls® Platform gives real estate professionals flexibility, innovation, and reliable performance. 

    Searches, adding/editing listings, contact management and email subscriptions to clients, a client portal and so much more will be available through the Flexmls system. The Flex platform is known for its ease of use and customizable features so you can set it up for what best suits your needs.

    Flexmls is the current MLS provider for 14 MLSs throughout Michigan or roughly 1/3 of the Realtors in the State.


    Cloud-based applications for real estate professionals who want to manage their transactions online.  Contracts, document and file management, electronic signatures, and overall transaction management. Use the new TransactionDesk App to communicate and share documents, forms, and information with your clients using your iPad® or iPhone® anywhere, anytime.

    Brokerage tools allow companies to manage all transaction files online, and work interactively with their staff and their agents to receive, review, and approve forms and transaction files.  The system helps brokerages mitigate risk through online checklists, robust reporting, and automatically created audit trails.

    Zipform logo

    Maximize efficiency, streamline workflows, and reduce risk. Powered with the latest functionality and features designed to keep industry professionals at the center of every transaction. 
      *Zipform Agent edition included at no cost for subscribers, additional fees will be incurred for Zipform Broker Edition

    DotLoop Logo

    A complete real estate transaction management solution that brings people and software together to save time and create a delightful customer experience. Includes document management, eSignatures, easy sharing, a robust mobile app, secure storage, and back office/CRM integrations.
      *Additional fees will be incurred for the dotloop Broker version


    RPR Logo

    Realtors Property Resource (RPR) is a painless way to share property and market data with your clients.  Provide local data and trends showing what's really happening in any local market. Beautiful RPR reports give your clients a complete and accurate picture for any real estate situation.  Mobile app (iOS and Android) also available.

    Homes Pro Logo

    Homesnap is now Homes Pro, powered by the same real-time data used by REALTORS®. Snap a photo of any home to reveal hidden details, including home value estimates, interior photos, beds, baths, taxes, lot boundaries, related schools, school ratings, and much more.

    ShowingTime Logo

    Showingtime is one of the most widely used products in the real estate industry.  A responsive experience that revolutionizes the way showings are scheduled. Allows agents to quickly schedule showings directly from the MLS, receive monthly reports on market activity and trends, schedule and confirm showings, view and manage feedback from buyer's agents, and more.


    Rentspree logo

    RentSpree is a premier rental application and screening suite that provides easy-to-use digital tools that simplify and add immediate value to working with rentals. Easily send and collect lease applications and receive comprehensive screening reports in minutes.

    Floplan Logo

    With the FlōPlan® System, available only to Flexmls users, homebuyers enjoy a more thorough search experience. Sellers attract serious buyers by instantly showing their property’s layout. Agents look awesome with fast, easy, and affordable mobile technology. With just a smartphone: scan a listing in less than 10 minutes, receive a floor plan in a day*, and link it to the MLS listing with one click. Fast. Easy. 
      *$29 per floorplan created.  Included with membership is access to the FloPlan mobile app.


    Cloud CMA Logo

    Cloud CMA helps you build better Comparative Market Analysis reports and interactive presentations that win more listings.  Optimized for smart devices - choose from digital or print presentations.


    InfoSparks Logo

    InfoSparks is an easy-to-use interface that converts market statistics into visually pleasing graphs in just seconds!  Users can customize reports for various metrics and define the variables that are important to your clients.


    Realist Logo

    Realist is a public-record database that allows you to quickly research properties and listings, assess market conditions and trends, value homes, and create custom reports.


  • GMAR MLS is provided for only $99.00 per quarter, with no additional office fees charged to brokers!

    The billing schedule is as follows:

    GMAR MLS Billing Schedule

    Paticipant and Subscriber quarterly fees will be billed on the first day of each month, due on the thirtieth day of same month. Late fees will be assessed on the first day of the following month, providing a 10-day grace period. All unpaid Participant and Subscriber accounts will be suspended from the MLS on the eleventh day.

    New members must complete the online application prior to access to the MLS being provided. Fees for new members will be prorated based on the time of application. If joining day 1-15 of the month, the full amount will be billed at the time of application. Alternatively, if joining days 15 through the end of the month, they will be charged one-half of the monthly fees at time of application, plus the additional fees for the remaining months in the current quarter.

    This is a separate billing from your GMAR Realtor member dues (which also include dues for Michigan Realtors and National Association of Realtors).

    Members will need to login to the GMAR Member Portal to ensure their payment is made prior to the dates indicated above to avoid interruption of services.


  • data coverage map
  • We are here when you need us!

    GMAR MLS offers expanded support hours!  

    Monday - Friday 8:30 a.m. - 7:00 p.m.
    Saturday and Sunday  10:00 a.m. - 4:00 p.m.

    Call us at (248) 478-1700, press 1 for MLS support


    Online Chat also available, click here

    Our GMAR MLS support page also provides numerous videos, tips, and tricks, as well as contact information for each of our vendors - so you are always in the know with who to contact should you need assistance.

  • Virtual or In Person Training Available

    Please click here for the full list of training courses.

  • Rules and Regulations

    Important MLS Rules and Regulations

    • All listings must be entered into the MLS within 48 hours after all necessary signatures of seller(s) have been obtained.
    • Clear Cooperation:  Within one day of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants.
    • If a seller refuses to permit the listing to be disseminated by the MLS, a certification form must be signed by the seller.
    • Any listing changes (price or otherwise) shall be made only when authorized by the seller in writing and filed with the MLS within 24 hours (excluding weekends, holidays)
    • Sellers DO NOT have the right to withdraw a listing from the MLS without the brokers permission.
    • At least one photograph is required for all listings.
    • Postponing Showings:  When a property is listed in ACTIVE status in the MLS and cannot be shown due to unusual circumstances or repairs, the date that showings resume must be published in the AGENT REMARKS field of the listing and may also be published in the SYNDICATION REMARKS field of the listing. The maximum time to postpone property showings is two (2) calendar days.
    • A listing shall not be advertised by any participant other than the listing broker without the prior consent of the listing broker.
    • MLS participants and subscribers must not represent that their brokerage services to a client or customer are free or available at no cost to their clients, unless the participant or subscriber will receive no financial compensation from any source for those services.

    To view the entire Rules and Regulations, please click here:  GMAR MLS Rules and Regulations


    NAR Clear Cooperation Policy

    Within one day of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants.

    Follow the link below for important information regarding the NAR Clear Cooperation Policy as well as answers to frequently asked questions.

    NAR Clear Cooperation Policy


    Michigan Licensing and Regulatory Affairs (LARA) Advertising Rules

    LARA Advertising Rules


    Status Definitions

    COMING SOON:   A fully executed listing agreement is held for the property, but the property will not be on the market for at most seven (7) calendar days. No showings, open houses, or broker tours of the property is allowed by anyone, including the listing agent.

    ACTIVE:  The property is on the market and no purchase agreement has been accepted. The property is available for all showings, open houses, and broker tours.

    ACTIVE – CONTINGENT: A purchase agreement has been accepted that contains unresolved contingencies of an underlying sale, and the seller wishes the property to be shown for the purpose of accepting backup offers.

    ACTIVE BACKUP: A purchase agreement has been accepted that contains a limited time clause. The property is available for all showings, open houses, and broker tours as allowed by the purchase agreement.

    PENDING:  A purchase agreement has been accepted, with or without contingencies, and the seller no longer wishes the property to be shown.

    CANCELLED (UNCONDITIONALLY WITHDRAWN):  The listing agreement has been terminated, and the property is no longer on the market for sale. If a property is withdrawn and relisted by the same agent, a fully executed cancellation agreement and new listing agreement must be available to send to staff immediately upon request.  Only brokers have the ability to change status to Cancelled.

    WITHDRAWN (CONDITIONALLY WITHDRAWN):  A fully executed listing agreement is held for the property, but the property is not being marketed for sale at this time. A listing may stay in TEMPORARILY OFF MARKET status for as long as the listing agreement remains in effect.

    EXPIRED:  The time frame of the listing agreement has expired, and the property is no longer on the market for sale.

    SOLD:  The sale of the property has closed, and the property is no longer on the market for sale.


    Status Changes, including final closing of sales and sales prices, shall be reported to the MLS by the listing broker within 48 hours after they occurred.

  • SentriLock Electronic Lockboxes
    Sentrilock Electronic Lockboxes

    SentriLock Electronic Lockboxes Now Available!

    Learn more about SentriLock lockboxes, now available completely free for all GMAR members! This page provides various resources and videos as well as contact information and troubleshooting.

  • Where can I find my login credentials?

    Email us at and we can provide your login credentials.

  • Do I need to join GMAR to participate?

    No, there is no need to leave your existing Association.  MLS Only options is available.

  • Will training be available?

    Yes!  Training is available!  Whether you prefer online webinars, instructor-led virtual training or in-person formats, numerous options will be available in all formats to best fit your needs. Check out the Calendar for full details and information on upcoming classes.

  • What Transaction Management Software will be available?

    We have negotiated with three vendors so you can choose which option works best for you/your brokerage.  Choose from Transaction Desk with Authentisign; Zipforms; or dotLoop. 

    It is important to note that only Transaction Desk will provide a broker edition as part of the membership package, however if a brokerage chooses to utilize Zipforms or dotLoop, broker access is available for an additional fee through the individual vendor to have the ability to be a “superuser” and login to access the individual documents for all agents within the office.

  • Will Sentrilock be available?

    Yes!  Sentrilock Electronic Lockboxes will still be available for use at no added cost to Realtors®.  Learn more here.

  • Will GMAR’s standard forms be available for use in the Transaction Management platforms?

    Yes!  GMAR members will have exclusive access to the entire GMAR forms library.  Alternatively, if your brokerage offers customized forms specific to your firm, those will be available as well through Transaction Desk*.  If you prefer to use one of the other options (Zipforms/dotLoop) additional fees will apply to the brokerage to upload customized forms.

    *If your brokerage provides custom forms, those forms may be sent through GMAR to have mapped and uploaded for your office to use via Transaction Desk.  The initial library update is afforded at no cost to members through December 2024.  Additional form changes/requests after the initial upload will be provided at a discounted rate of $25 per page to offices through December 2024.

  • Local broker marketplaces create the largest, most efficient and convenient markets that ensure equity, transparency and market-driven pricing for home buyers and sellers.

    Learn more by visiting the NAR site today!